E-Urvarak – Detailed Information

e-Urvarak is a Government of India digital fertilizer monitoring and management platform developed by the National Informatics Centre (NIC) for the Department of Fertilizers, Ministry of Chemicals & Fertilizers. Its main purpose is to provide end-to-end visibility of fertilizer supply, availability, movement, retail sales and subsidy processing

What is e-Urvarak?

e-Urvarak is a digital platform that helps the government monitor fertilizers from the point of production/import to the final sale to farmers.

In simple terms:

Manufacturer / Importer → State → District → Wholesaler → Retailer → Farmer

The system digitally tracks this chain and provides information about fertilizer stocks, movement and sales.

The official platform is:

e-Urvarak / Department of Fertilizers Dashboard

3. How e-Urvarak Works

The basic process is:

1. Fertilizer requirement assessment
↓
2. Government supply planning
↓
3. Fertilizer production/import
↓
4. Movement to states/districts
↓
5. Wholesaler / retailer
↓
6. PoS-based sale to farmer
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7. Digital transaction recorded
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8. DBT subsidy claim generated
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9. Subsidy payment processed

The official e-Urvarak supply-chain model includes fertilizer production/import, movement, freight subsidy processing, ePoS retail sales and DBT claim/payment processing.

4. Fertilizer Supply Chain Under e-Urvarak

Manufacturer / Importer

Fertilizer is produced domestically or imported.

State Government

States communicate their seasonal fertilizer requirements.

Department of Fertilizers

The Department prepares monthly supply plans based on projected requirements.

District

Fertilizer is allocated and moved toward districts based on requirements.

Wholesaler

Fertilizer moves through authorized wholesale channels.

Retailer

Fertilizer reaches authorized retail outlets.

Farmer

The farmer purchases fertilizer through the PoS system, creating a digital sales record.

e-Urvarak Dashboard

The dashboard provides information useful to government authorities and other stakeholders.

It includes reports such as:

Stock Availability

Information about fertilizer stocks at:

• Ports
• Plants
• States
• Districts

Today's Stock

Current stock-position information.

Top 20 Buyers

Identifies the top fertilizer buyers at state and district levels.

Frequent Buyers

Helps authorities identify buyers with repeated purchases.

Retailers Not Using PoS

The dashboard can identify retailers that are not selling fertilizer through the required PoS system.

Product-wise Information

Stock can be monitored by fertilizer/product and period.

 Why Top Buyers Are Monitored

Monitoring the Top 20 Buyers helps authorities identify unusual fertilizer purchasing patterns.

For example, if one buyer is purchasing unusually large quantities, authorities can verify whether the fertilizer was:

• Purchased for genuine farming requirements
• Purchased on behalf of multiple farmers
• Being hoarded
• Being diverted
• Being used for unauthorized purposes

Fertilizer Availability Monitoring

One of the biggest advantages of e-Urvarak is that it gives government agencies visibility into fertilizer availability.

The dashboard can monitor fertilizer at different points:

Port → Plant → State → District → Retailer

This helps authorities identify where fertilizer is available and where additional supplies may be required.

e-Urvarak and Soil Health

The fertilizer PoS system has also been designed to support Soil Health Card-based recommendations.

The PoS 3.0 system provides for area-specific and crop-specific fertilizer recommendations based on Soil Health Card information, supporting more balanced fertilizer use.

This means the broader digital ecosystem can help promote:

Soil Testing → Soil Health Card → Crop Requirement → Appropriate Fertilizer Use

 

Benefits to Farmers

🌱 Better fertilizer availability

Government can monitor stocks and supply.

📱 Digital information

Fertilizer availability information can be made available digitally.

🧾 Digital transaction records

Purchases are recorded electronically.

🔍 Greater transparency

Fertilizer movement and sales become easier to monitor.

🚫 Reduced diversion

Digital tracking helps identify suspicious supply and purchasing patterns.

⚖️ Better fertilizer management

Soil Health Card recommendations can support more balanced fertilizer application.

The government has used district-level top-buyer information as part of efforts to prevent hoarding, black marketing and diversion.